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FOCUS On Four | The System

Decades of self-employment have taught me much. I have had the privilege of gaining insight into many industries and have helped numerous business owners grow their companies. We, my clients and I  have completed this endeavor together, working hand in hand implementing a FOCUSed approach to running their business.


Focus on Four is a four step system that gets you FOCUSed on  four areas of your business. Your product or service, your SoulMate client, your marketing and your time. By focusing on these key components of your business, the concept is you will do LESS but achieve MORE.

What You Get  |  The RESULTS

The program is divided into  distinct areas: Review, Analyze, Refine and Implementation.

At the end of the first four weeks, you will have a  FOCUSed view of

Your core service/product,

Your target market/client,

 A marketing plan to attract your ideal client,

 A daily structure.

The following three months are used to implement and refine your new strategy. They include weekly online accountability sessions and  unlimited email correspondence. All online sessions are recorded for your later review.

The four month program is conducted online from your office or home.  Time is precious and must be used efficiently and effectively.

Upon the conclusion of our four months together you will receive a binder with your completed questionnaires and your Focused plans and guidelines for future reference.

The GOAL is to keep you FOCUSed on the tasks that will lead to the telephone ringing and increase the money you put in your bank account.

Schedule A Discovery Call TODAY.

So Let’s Re FOCUS [ and get real ] By…

Telling Your Story.

What does your brand and business stand for? What you do and why you do it.

What makes you stand out from the crowd? Why are you so unique?

Why should a client work with you?

What problems do your clients have and how do they feel about these problems?

And it is important to understand your business limitation.

“Hey, I am a solopreneur” my time is limited.


“Me create a video? No way”!!!

[ don’t worry we got you covered ]

Next Let’s Identify Your “Soulmate Client.

In this exercise we “paint” the picture of your “SoulMate Client”.

[ paint not required ]

Who they are,

Their background,

Their likes and dislikes,

What makes them tick [ tock ],

Why you want to work with them?

What can you offer?

Then Let’s Find Your Ideal Marketing Path.

Once we have determined who is your “SoulMate Client “, your absolute  ideal client/customer, we then find out where they hang out.

This could be on or off line [ most probably a combination of the two ].

And then the work begins to FOCUS on specific marketing.

Forget about marketing all over the place. Your goal is to FOCUS on your uniqueness, your ideal client and then hammer it home.

The Final Step…The Daily FOCUS

What you do, when you do it and how you FOCUS on a daily basis is key. You will determine your MOJO time and create sessions so you get things done. AND you will slip in times when you DO NOT work [ your recharge time] .

Consistency is king or queen.

Repetition is where it is at.

Same Message

Same Voice

Same Offering


And,  we do this with the Less Is MORE mindset. Do LESS but achieve more by implementing a laser FOCUSed strategy. FOCUS on the important stuff and say toodles to the unnecessary baggage you have accumulated along the way.

So let’s roll>>>schedule a discovery call TODAY.


Schedule Appointment

Carolyn Chebaro | Chief FOCUS Officer


"I was all over the place until I completed Carolyn's program".

Dustin Tibbitts

 [ Jazz Wealth Managers ]